In 1965, Mr. Grigoris Svourdakos opened the store at 24 Athinas Street. In the early days, customers could find a wide variety of hardware, ironmongery, decorations, doorknobs and locks in the store. Although it started as a retail store, it was not long before it was supplying other stores with equipment since the quality of the products was unbeatable and the prices were highly competitive. The basic principles of Mr. Grigoris Svourdakos were the careful selection of the products that entered the store, respect for the customer, consistency and helpfulness.